Origins (Conceptual Project)
Origins is an all-natural skincare brand focusing on providing the highest-quality products to care for its customers and the earth.
Conceptual brand design, logo design, web design, packaging design.
Personal projects, or conceptual designs, are one of our favorite ways to stretch our creative muscles and explore new styles or industries we’re curious to design for. While not being a client of ours, we wanted to reimagine what an upscale, luxurious yet earthy redesign for the high-end skincare brand Origins might look like.
Visual Identity Design
The concept behind the brand design was to create a unified mark of the individual letters arranged in a unique composition to read almost as a monogram. In order to express an innovative and upscale look, the letters are arranged to interact with one another for a cohesive logo that’s both a wordmark and an icon.
An elegant, gentle serif font was chosen for an earthy, elegant tone that’s modern yet traditional, creative yet classic.
Finally, the color palette is also updated with soft greens and earth tones as well as bright, natural mineral tones of amber and copper.
Creative Direction
Advertising and marketing creative should focus on high-end imagery showing the luxurious yet natural feel of the products. Showcasing the products being poured, close-ups of hands, and other such elements evoke a sensual and natural feel, further emphasizing the way these products nourish the skin.
