What goes around comes around. On a recent Pinterest-zombie-scroll evening, I was shocked to see a trending search term show up in my feed: “Y2K Fashion.” Time really does fly, because I still feel like as a society we just left the 00’s haute couture of garish bandanas, jelly shoes, and low-rise jeans (all of which I rocked at the time, thank you very much). Yet here is the next generation, vigorously embracing the latest trend of what must now be considered “vintage” Y2K fashion.

Ready for social media branding that elevates your social media presence, is easy to replicate no matter who’s running your digital marketing and resonates with your ideal customer? Read on!

So, you’ve got your website up and running. Yay! You’re LLC’ed, you have a shiny business credit card in your wallet and the best part—you have a really great product or service that people are raving about. Woohoo! You even have social media accounts dedicated to your brand. Yeah, about that. Let me guess: You’re often unsure what to post that will engage your ideal clients, lead to sales and give you an actual return on your investment. You always feel like you could be doing more on social media, but you’re already swamped with, you know, running your business.

The struggle is real, and you’re not alone. Social media is a pain point for many entrepreneurs. But here’s the good news: there are ways to make social media more seamless and more effective for your business. And luckily, you are in the right place! Keep reading.

Looking to grow your brand’s awareness through consistent marketing? Even with a brand strategy in hand, it can be hard to effectively implement this strategy across all your marketing channels. (Don't have a brand strategy yet? Don't worry, we'll cover that too.) This is where a handy marketing principle called omnichannel marketing comes into play! Read on for a 101 on what omnichannel marketing is and how to integrate these tactics into your small- to medium-sized business.

The lights dim. A hush falls over the audience. As the curtain opens, a blinding light falls on your face. There is no one on stage but you, and everyone is watching. Starting a personal brand can feel like stepping out onto an empty stage with an audience watching your every move. It’s vulnerable! While you may have friends, employees, or partners in a supporting role, the words on the Playbill are your name. It’s your show. Your business is built on the ideas and mission of no one but you. It’s empowering and intimidating all at once. So: how do you give the performance of a lifetime—one that draws in your audience, tells your story, and moves people to want to work with you? Keep reading!

Have you ever wondered what exactly goes into the making of a brand identity design? Today is a special day—we’re giving you the exclusive, behind-the-scenes peek into our brand design process for our latest project: Magnetic Maven!

Let’s go back to the beginning. Why did you become an entrepreneur in the first place? I’m guessing that it wasn’t so that you could work longer hours and be more stressed out. If you’re like me, you were probably hoping for freedom to focus on what you love along with the flexibility to prioritize your own mental health.

How much does brand design cost? The answer is: it depends. In this post, we’re going to unpack why asking how much branding costs is the wrong way to go about it, and instead dive into the questions you should be asking to determine how much you should expect to invest in branding.

There are certain things that every entrepreneur needs to attract their ideal client, and some of them are a whole lot easier to check off the list than others. Passion? Check. A stellar product or service? Check. Business plan, ideal client, and LLC registered? Check, check, check. A steady influx of ideal clients or customers who are an absolute JOY to work with? …not so much? (It’s not just you.) This is where a lot of us have a big, bold question mark rather than that oh-so-satisfying check mark.

So your brand is blah (or non-existent) and it’s time to update it. You’re about to make a fabulous investment into the future and the growth of your business. But wait—before you even think about rebranding your business, there are a few critical questions to be answered. These questions will ensure your search for a brand designer is seamless, bringing clarity to your process and making the engagement process pleasant for all. Let’s dive into these 4 must-ask questions before you even think about rebranding your business:

Branding attraction isn’t just a matter left up to fate or the universe: it’s a set of applicable principles that require a bit of work, a pinch of effort, and a whole lot of results. No matter if you’re into the law of attraction or not, the 3 laws of branding attraction apply to any small business as well as major corporations. We’re going to dive into these three laws and unpack how you can start to harness their power for your own small business or mid-sized business and your branding.

Imagine if you could make more money by doing less—offering quality over quantity. That’s where boosting your spend per customer comes in. And no, it’s not as simple as, “Just raise your prices!”. Unfortunately, well-meaning advice like this often completely misses the mark by ignoring a few oh-so-important steps that must take place if you want to make more with selling less. So before you jack up your prices in 2022, don’t miss out on these 3 oh-so-important steps to boost your spend per customer in 2022.

It’s the start of a new year, and we’re all setting our business goals for the new year. Double our sales; revamp our website; post to Instagram twice a week. But is one of those goals Grow an irresistible brand? If you want to #crush your new year business goals, it all starts with an aligned brand: one that is irresistible to your dream customers or clients. If your brand needs to go from forgettable to unforgettable this year, this unique list of 13 fresh ideas is for you. Let’s dive right into these 13 fresh ideas for growing an irresistible brand this year.

Every small business owner has agonized over their website at some point or the other. Website design is so much more than coding, choosing the right Squarespace template, or setting up your Shopify website. While all these things are important, in order for a website to convert (because let’s be real, that’s what we’re trying to do here…) it has to start with brand experience.

The truth is: marketing is a fantastic investment to make into your business. The old adage of “in order to make money, you have to spend money” really is true. How will your customers and clients know you’re the right business for them if they don’t even know you exist? However, I often see small business owners thinking that marketing is a fix-it-all, which, if done incorrectly, can end up costing their small business thousands of wasted dollars. They burn themselves out posting to every social media platform on the daily; they spend money on digital ads; but they haven’t addressed the one thing that will make it all work.

No matter if you’re starting out as a strappy mom-and-pop shop or your business is backed by venture capitalists, the basics of branding will still be similar for any new business before you hit specific milestones. So if you’ve yet to hit your first $100,000 in revenue—whether you plan to hit that in six months or six years from now—here’s what you need to get right about branding before you hit that milestone.

As much as we think our limiting beliefs are our own, the reality is that if left unchecked, they’ll start to sneakily creep into our businesses and our brands, whether we realize it or not. Any limiting beliefs you have as a small business owner will find their way into your business, your brand, and your customer experience. Fortunately, it can be easy to spot your own limiting beliefs creeping their way into your brand—be on the lookout for these 4 sneaky signs.